Lloyd’s List’s editorial mission
Lloyd’s List’s editorial mission is to provide information, analysis and knowledge for business decision makers in the global shipping community. In a changing and increasingly complex shipping environment, Lloyd’s List’s remit is to deliver business-critical information in the distribution channels most suited to the needs of a customer, with immediacy and no matter where in the world that customer is located.
As the flagship of the Lloyd’s List Group, Lloyd’s List provides a unique conduit to the analytical power of Lloyd’s List Intelligence. Conversely, Lloyd’s List’s journalists draw on this resource to deliver more incisive information and analysis to readers. Lloyd’s List establishes a forum for the shipping community, providing a space for informed debate by business leaders, from ship owners to classification societies to financial services providers and seafarers, via interviews, opinion, surveys and exchange of ideas. This forum is enhanced by a global programme of awards and conferences.
The target market of Lloyd’s List
Lloyd’s List’s target market comprises the major pillars of the shipping industry. These include:
- Shipowners in all Sectors
- Ship Managers
- Classification Societies
- Ship Brokers
- Maritime Regulators
- Government Shipping
- Ship Finance Professionals
- Ship Registries
- Ship Builders
- Ship Demolition Experts
- Developers of Ship R&D and Technical Advisers
- Maritime Insurance Firms
- Maritime Law Firms
- Energy Firms
- Government Shipping Arms
- Shipping Charitable Organisations
Lloyd’s List’s stands at the centre of this community as arbiter, ombudsman, source of information and shipping knowledge, analysis and reporting. Lloyd’s List provides the business critical information and analysis on a timely basis, providing news that keeps readers informed in increasingly competitive and complex shipping market. Lloyd’s List is the only information provider that covers all aspects of shipping, from finance to regulation to markets to the seafarer on the ship’s bridge. Its readers therefore benefit from the most comprehensive hour-to-hour view of shipping available in the world. Lloyd’s List also provides a conduit to the value-adding information resources of Lloyd’s List Intelligence.
Standard of Lloyd’s List
Lloyd’s List is committed to journalism of the highest integrity, fairness to all sources, tireless pursuit of truthful information that delivers decision-making power to all players in the shipping community. Lloyd’s List has developed a unique and comprehensive network of shipping of the most influential business leaders in shipping and is dedicated to reporting their activities fairly, giving them a voice, and, in turn, providing context and analysis that they can use to the benefit and profit in their particular corner of the industry.
Commitment to Coverage
Lloyd’s List has a global network of reporters with dedicated knowledge of key sectors and geographies. Lloyd’s List’s has reporting experts in containers, dry bulk, tankers and specialist shipping. A unique feature of Lloyd’s List’s coverage is shipping economics. Lloyd’s List deploys a shipping economist to advise on coverage in daily shipping markets, ship finance and capital raising activities. The shipping economist also oversees the economic coverage of Lloyd’s List Shipping Economist, and the development of new data-driven products to provide a meaningful outlook on future shipping activities. Lloyd’s List also covers specialist areas in shipping on regular basis, including ports and logistics, regulatory developments, law and insurance, shipping technology, and ship management and operations.
Lloyd’s List’s Value to Readers in a Challenging Environment.
The shipping industry has always been a canny business, with its best practitioners using a combination of experience, mercantile instinct, a sense of opportunity before others sense it, and the courage to act. But every industry player knows that instinct must also be backed by knowledge in this most complex of businesses. Knowledge plus experience plus instinct provides the industry with its greatest survivors – and achievers.
Lloyd’s List has plotted the course for the global maritime industry since the days when Edward Lloyd founded a coffee shop and posted vital information of ship arrivals, departures and known casualties for London’s maritime commercial community. These pioneers of modern maritime trade used any and every means to gather as much information as possible to gain insight into their own corner of the market, the larger forces that affect that market, and a means to analyse how their individual interests intersect with present conditions.
Today, the motives haven’t changed, but conditions have. The kind of immediate knowledge available now would have seemed an unimaginable advantage to those enterprising pioneers. The modern corollary of the Lloyd’s coffee shop exists in the manifold distribution channels of knowledge available in today’s world – including the worldwide web, but also in greater connectivity, allowing individual attention and analysis from experts from virtually anywhere in the world.
Lloyd’s List is dedicated to delivering the best information and analysis on all shipping developments as the industry emerges into a better environment and ultimately faces new challenges.
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